Brand against the machine : how to build your brand, cut through the marketing noise, and stand out from the competition / John Morgan.
By: Morgan, John
.
Publisher: Hoboken, NJ : John Wiley, c2012Description: xiv, 210 p. ; 24 cm.ISBN: 9781118103524 (hbk.); 1118103521 (hbk.).Subject(s): Branding (Marketing)DDC classification: 658.827
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.827 MOR 2012 (Browse shelf) | 1 | Available | TBSxx,34001,02,GR | 5000132966 |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 658.827 MOO 2007 The rise of brands / | 658.827 MOR 2004 The pirate inside : | 658.827 MOR 2009 Eating the big fish : | 658.827 MOR 2012 Brand against the machine : | 658.827 MUK 2009 Product management : | 658.827 NAD Living brands : | 658.827 NEW 2009 Passion brands : |
Includes index.