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Marketing management [electronic resource] : a cultural perspective / edited by Lisa Peñaloza, Nil Toulouse and Luca M. Visconti.

Publisher: Abingdon, Oxon ; New York : Routledge, 2012Description: 1 online resource (xxxviii, 540 p.) : ill.ISBN: 9781136597725 (ebk.); 1136597727 (ebk.).Subject(s): Marketing -- Management -- Cross-cultural studies | Export marketing -- Cross-cultural studies | Marketing -- Cross-cultural studies | Electronic booksAdditional physical formats: Print version:: Marketing management.DDC classification: 658.8 Online resources: An electronic book accessible through the World Wide Web; click to view

Item type	Current location	Call number	Status	Notes	Date due	Barcode
Main Collection	Taylor's Library - Perpetual(TU)	658.8 (Browse shelf)	e-book	TBSxx,34003,03,CL,PPT

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Includes bibliographical references and index.

Description based on print version record.