Contemporary direct and interactive marketing / Lisa D. Spiller, Martin Baier.
By: Spiller, Lisa
.
Contributor(s): Baier, Martin | Spiller, Lisa. Contemporary direct & interactive marketing.
Publisher: Chicago, IL : Racom Communications, c2012Edition: 3rd ed.Description: xxii, 466 p. : ill. ; 26 cm.ISBN: 9781933199375 (pbk.); 1933199377 (pbk.).Other title: Contemporary direct & interactive marketing.Subject(s): Direct marketingDDC classification: 658.872
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 5, BayNo 3 |
658.872 SPI 2012 (Browse shelf) | 1 | Available | SOMAC,37003,03,RM|SOMAC,37003,03,AD|SOMAC,91605,03,AD | 5000150184 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 5, BayNo 3 |
658.872 SPI 2012 (Browse shelf) | 1 | Available | SOMAC,37003,03,RM|SOMAC,37003,03,AD|SOMAC,91605,03,AD | 5000150182 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 5, BayNo 4 |
658.872 SPI 2012 (Browse shelf) | 1 | Available | TBSxx,34003,03,RM|SOCxx,37003,03,AD|SOCxx,91605,03,AD | 5000150747 |
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| 658.872 SPI 2012 Contemporary direct and interactive marketing / | 658.872 SPI 2012 Contemporary direct and interactive marketing / | 658.872 SPI 2012 Contemporary direct and interactive marketing / | 658.872 SPI 2012 Contemporary direct and interactive marketing / | 658.872 SPO 2012 Social media analytics : | 658.872 STE 2010 Social media metrics : | 658.872 STO 2008 Successful direct marketing methods : |
Rev. ed. of: Contemporary direct & interactive marketing. 2nd ed.
Includes bibliographical references and index.