Successful direct marketing methods : interactive, database, and customer-based marketing for digital age / Bob Stone and Ron Jacobs.
By: Stone, Bob.
Contributor(s): Jacobs, Ron.
Publisher: New York : McGraw-Hill, c2008Edition: 8th ed.Description: xxviii, 663 p. : ill. ; 25 cm.ISBN: 9780071458290 (hbk.); 0071458298 (hbk.).Subject(s): Direct marketingDDC classification: 658.872Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 5, BayNo 4 |
658.872 STO 2008 (Browse shelf) | 1 | Available | TBSxx,34003,03,CL|TBSxx,34003,03,RA|SOCxx,37003,03,AD|SOCxx,91605,03,AD | 5000140948 | |
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 5, BayNo 4 |
658.872 STO 2008 (Browse shelf) | 1 | Available | TBSxx,34003,03,RA|SOCxx,37003,03,AD|SOCxx,91605,03,AD|TBSxx,34003,03,CL | 5000144390 |
Browsing Taylor's Library-TU Shelves Close shelf browser
658.872 SPI 2012 Contemporary direct and interactive marketing / | 658.872 SPO 2012 Social media analytics : | 658.872 STE 2010 Social media metrics : | 658.872 STO 2008 Successful direct marketing methods : | 658.872 STO 2008 Successful direct marketing methods : | 658.872 STR Foundations of net-enchanced organizations / | 658.872 STR E-marketing / |
Includes index.