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Successful direct marketing methods : interactive, database, and customer-based marketing for digital age / Bob Stone and Ron Jacobs.

By: Stone, Bob, 1918-2007.
Contributor(s): Jacobs, Ron, 1948-.
Publisher: New York : McGraw-Hill, c2008Edition: 8th ed.Description: xxviii, 663 p. : ill. ; 25 cm.ISBN: 9780071458290 (hbk.); 0071458298 (hbk.).Subject(s): Direct marketingDDC classification: 658.872
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 5, BayNo 4

658.872 STO 2008 (Browse shelf) 1 Available TBSxx,34003,03,CL|TBSxx,34003,03,RA|SOCxx,37003,03,AD|SOCxx,91605,03,AD 5000140948
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 5, BayNo 4

658.872 STO 2008 (Browse shelf) 1 Available TBSxx,34003,03,RA|SOCxx,37003,03,AD|SOCxx,91605,03,AD|TBSxx,34003,03,CL 5000144390

Includes index.