Social media analytics : effective tools for building, intrepreting, and using metrics / Marshall Sponder.
By: Sponder, Marshall
.
Publisher: New York, NY : McGraw-Hill, c2012Description: xiv, 316 p. : ill., maps ; 24 cm.ISBN: 9780071768290 (hbk.); 0071768297 (hbk.).Subject(s): Internet marketing | Social media | Marketing research | Consumer profilingDDC classification: 658.872
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 5, BayNo 4 |
658.872 SPO 2012 (Browse shelf) | 1 | Available | TBSxx,34003,02,CL | 5000141896 |
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| 658.872 SPI 2012 Contemporary direct and interactive marketing / | 658.872 SPI 2012 Contemporary direct and interactive marketing / | 658.872 SPI 2012 Contemporary direct and interactive marketing / | 658.872 SPO 2012 Social media analytics : | 658.872 STE 2010 Social media metrics : | 658.872 STO 2008 Successful direct marketing methods : | 658.872 STO 2008 Successful direct marketing methods : |
Includes bibliographical references (p. 297-305) and index.