Advertising age : the principles of advertising and marketing communication at work / Esther Thorson, Margaret Duffy.
By: Thorson, Esther
.
Contributor(s): Duffy, Margaret.
Publisher: Mason, Ohio : South-Western, Cengage Learning, c2012Edition: 1st ed.Description: xvi, 176 p. : ill. ; 26 cm.ISBN: 9781111528751 (pbk.).Subject(s): Advertising -- United States![](/opac-tmpl/bootstrap/images/filefind.png)
Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 8 |
659.10973 THO 2012 (Browse shelf) | 1 | Available | TBSxx,34007,03,CL | 5000139571 |
Browsing Taylor's Library-TU Shelves Close shelf browser
659.10973 NOR 1990 Advertising and the transformation of American society, 1865-1920 / | 659.10973 PRE 1996 The great American blow-up : | 659.10973 SIV Soap, sex, and cigarettes : | 659.10973 THO 2012 Advertising age : | 659.10994 ADV Advertising : | 659.10994 ADV Advertising : | 659.11 DUT DAGMAR : |
Includes bibliographical references and index.