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Direct and database marketing / Graeme McCorkell.

By: McCorkell, Graeme, 1934-.
Publisher: London : Kogan Page, 2006Description: 315 p. : ill. ; 24 cm.ISBN: 9780749419608 (pbk.); 0749419601 (pbk.); 0749419520 (hbk.).Subject(s): Direct marketing | Database marketingDDC classification: 658.872
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 4

658.872 MAC 2006 (Browse shelf) 1 Available TBSxx,34004,03,RA 5000152074
Main Collection Taylor's Library-TU
658.872 MAC 2006 (Browse shelf) 1 Available TBSxx,34002,03,RA 5000142030
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 4

658.872 MAC 2006 (Browse shelf) 1 Available TBSxx,34003,03,RA 5000143847

"The Institute of Direct Marketing."

Includes bibliographical references (p. [307]) and index.