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Hegarty on advertising : turning intelligence into magic / John Hegarty.

By: Hegarty, John, 1944-.
Publisher: London : Thames & Hudson, c2011Description: 224 p. : ill. (some col.) ; 24 cm.ISBN: 9780500515563 (hbk.).Subject(s): Hegarty, John, 1944- | Advertising executives -- Biography | Advertising agencies -- ManagementDDC classification: 659.1092
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 2, BayNo 8

659.1092 HEG 2011 (Browse shelf) 1 Available TDSxx,29005,03,CL | SABDx,29005,03,CL 5000142196
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 2, BayNo 8

659.1092 HEG 2011 (Browse shelf) 1 Available TBSxx,34001,02,CL 5000149844

Includes index.

"105 illustrations, 84 in colour".