Principles of services marketing / Adrian Palmer.
By: Palmer, Adrian
.
Publisher: Maidenhead : McGraw-Hill Education, [2014]Copyright date: ©2014Edition: Seventh edition.Description: xviii, 495 pages : illustrations (black and white) ; 27 cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9780077152345 (paperback).Subject(s): Service industries -- Marketing![](/opac-tmpl/bootstrap/images/filefind.png)
Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 5, BayNo 6 |
658.8 PAL 2014 (Browse shelf) | 1 | Available | TBSxx,34003,03,CL | 5000155653 |
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658.8 PAL 2009 Introduction to marketing : | 658.8 PAL 2012 Introduction to marketing : | 658.8 PAL 2012 Introduction to marketing : | 658.8 PAL 2014 Principles of services marketing / | 658.8 PAT Successful marketing for the small business / | 658.8 PAT 2008 How to market your business : | 658.8 PEA Environmental marketing management : |
Includes bibliographical references and index.