Marketing communications / Lynne Eagle [and three others].
Contributor(s): Eagle, Lynne [author.].
Publisher: Oxfordshire, England ; New York, New York : Routledge, 2015Copyright date: ©2015Edition: First edition.Description: 1 online resource (445 pages) : illustrations, tables.Content type: text Media type: computer Carrier type: online resourceISBN: 9780415507707; 9780415507714; 9781315778860 (e-book).Subject(s): Communication in marketing | AdvertisingGenre/Form: Electronic books.Additional physical formats: Print version:: Marketing communications.DDC classification: 658.8/02 Online resources: An electronic book accessible through the World Wide Web; click to view| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 658.8/02 (Browse shelf) | e-book | SHTEx,30004,03,CL,PPT |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 658.8/02 Marketing communications | 658.8/02 Marketing plans | 658.8/02 The new rules of green marketing : | 658.8/02 Marketing communications / | 658.8/02 Strategic integrated marketing communications / | 658.8/02 Strategic marketing planning | 658.8/1 Selling and sales management / |
Includes index.
Description based on print version record.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.