Marketing to and through kids / Selina S. Guber, Jon Berry.
By: Guber, Selina S
.
Contributor(s): Berry, Jon.
Publisher: New York : McGraw-Hill, c1993Description: xx, 234 p. ; 24 cm.ISBN: 0070251118.Subject(s): Advertising and children | Child consumers | Marketing researchDDC classification: 658.8348
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.8348 GUB (Browse shelf) | 1 | Available | TBSxx,34007,03,GR | 1000016597 |
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| 658.8348 GEN Gender issues and consumer behaviour / | 658.8348 GEN Gender issues and consumer behaviour / | 658.8348 GUB Marketing to and through kids / | 658.8348 GUB Marketing to and through kids / | 658.8348 MAC 1992 Kids as customers : | 658.8348 RIT Marketing to generation X / | 658.83994 WHO Who's home in Melbourne. |