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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

By: Keller, Kevin Lane, 1956-.

Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2008Copyright date: ©2008Edition: Third edition.Description: xxi, 692 pages : 27 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780131888593 (hardback); 0131888595 (hardback); 9780132336222 (paperback : international edition); 0132336227 (paperback : international edition).Subject(s): Brand name products -- Management

| Branding (Marketing) | TrademarksDDC classification: 658.827

Holdings ( 5 )
Title notes

Item type	Current location	Shelf location	Call number	Copy number	Status	Notes	Barcode
Main Collection	Taylor's Library-TU	Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 5	658.827 KEL (Browse shelf)	1	Available	TBSxx,34007,03,GR \| SOCxx,91602,03,RM	5000019400
Main Collection	Taylor's Library-TU	Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 5	658.827 KEL (Browse shelf)	1	Available	TBSxx,18002,03,GR \| SOCxx,91602,03,RM	5000019401
Main Collection	Taylor's Library-TU	Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 5	658.827 KEL (Browse shelf)	1	Available	TBSxx,34007,03,GR \| SOCxx,91602,03,RM	5000019402
Main Collection	Taylor's Library-TU	Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 5	658.827 KEL (Browse shelf)	1	Available	GENLS,GENLS,03,GR \| SOCxx,91602,03,RM	5000014348
Main Collection	Taylor's Library-TU	Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 5	658.827 KEL (Browse shelf)	1	Available	UNISA, 58246 \| SOCxx,91602,03,RM	5000019404

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Includes bibliographical references and index.