Listening to the voice of the market : how to increase market share and satisfy current customers / R. Eric Reidenbach.
By: Reidenbach, R. Eric
.
Publisher: Boca Raton : CRC Press, c2010Description: xi, 193 p. : ill. ; 25 cm.ISBN: 9781420093308 (hbk.).Subject(s): Marketing research | Consumer satisfactionDDC classification: 658.83
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 6 |
658.83 REI 2010 (Browse shelf) | 1 | Available | SHTEx,70002,02,GR | 5000099327 |
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| 658.83 QUA Qualitative marketing research / | 658.83 QUA Qualitative marketing research / | 658.83 QUA Qualitative marketing research / | 658.83 REI 2010 Listening to the voice of the market : | 658.83 ROU 2021 The Routledge companion to marketing research / | 658.83 ROU 2021 The Routledge companion to marketing research / | 658.83 SAL 2009 Measurement in marketing research : |
"A Productivity Press book."
Includes bibliographical references and index.