Was there a Pepsi generation before Pepsi discovered it ? : youth-based segmentation in marketing / Stanley C. Hollander, Richard Germain
By: Hollander, Stanley C
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Contributor(s): Germain., Richard
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Publisher: Ill. : NTC Business Books in Association with the American Marketing Association, c1992Description: xiv, 144 p. ; 24 cm.ISBN: 0844234567.Subject(s): Market segmentation![](/opac-tmpl/bootstrap/images/filefind.png)
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Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 1 |
658.83 HOL (Browse shelf) | 1 | Available | SABDx,23003,03,GR | 5000037389 |
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658.83 HAN 2011 Handbook of marketing scales : | 658.83 HED 2014 The handbook of market intelligence : | 658.83 HES Successful marketing research : | 658.83 HOL Was there a Pepsi generation before Pepsi discovered it ? : | 658.83 HOL Was there a Pepsi generation before Pepsi discovered it ? : | 658.83 IAC 2010 Marketing research : | 658.83 IAC 2010 Marketing research : |