Marketing / Philip Kotler ... [et al.]
Contributor(s): Kotler, Philip
| Brown, Linden | Adam, Stewart | Burton, Suzan.
Publisher: Frenchs Forest, N.S.W. : Pearson Education Australia, c2007Edition: 7th ed.Description: xxxi, 904 p. : col. ill., ports. ; 28 cm.ISBN: 0733975771 (hbk.); 9780733975776 (hbk.).Subject(s): MarketingDDC classification: 658.8 | Item type | Current location | Shelf location | Call number | Vol info | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 6 |
658.8 MAR 2007 (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000100893 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 5, BayNo 5 |
658.8 MAR (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000115253 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 6 |
658.8 MAR (Browse shelf) | 1 | Available | TBSxx,34007,03,AD | 5000020119 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 6 |
658.8 MAR (Browse shelf) | 1 | Available | TBSxx,34007,03,AD | 5000022173 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 6 |
658.8 MAR (Browse shelf) | 1 | Available | UNISA, 240298 | 5000009537 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 6 |
658.8 MAR (Browse shelf) | 1 | Available | TBSxx,34007,03,AD | 5000012816 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 6 |
658.8 MAR (Browse shelf) | 1 | Available | TBSxx,34007,03,AD | 5000022710 | ||
| Main Collection | Taylor's Library-TU | 658.8 MAR (Browse shelf) | 1 | Available | UNISA,19003,03,AD | 5000020568 | |||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 6 |
658.8 MAR (Browse shelf) | 1 | Available | UNISA, 240294 | 5000017371 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 6 |
658.8 MAR (Browse shelf) | 1 | Available | TBSxx,34007,03,AD | 5000019882 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 5, BayNo 5 |
658.8 MAR 2007 (Browse shelf) | Gift | 1 | Available | TBSxx,34007,03,AD | 5000128296 |
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Includes bibliographical references and index.
1. Understanding the marketing process and strategic planning -- 2. Market analysis, targeting and positioning -- 3. Working with the extended marketing mix -- 4. Extending the marketing management.
Australian Degree Programme : MARK1010