Essentials of media planning : a marketing viewpoint / Arnold M. Barban, Steven M. Cristol, Frank J. Kopec
By: Barban, Arnold M
.
Contributor(s): Cristol, Steven M [(j.a.)] | Kopec, Frank J [(j.a.)].
Publisher: Lincolnwood, Ill. : NTC Business Books, c1993Edition: 3rd ed.Description: xiii, 153 p. ; 26cm.ISBN: 0844235237 (pbk.).Subject(s): Advertising media planning | MarketingDDC classification: 659.111 | Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 8 |
659.111 BAR (Browse shelf) | 1 | Available | SOMAC,37001,03,RA | SOMAC,91603,03,RM SOMAC,37000,03,RA | SOMAC,37001,03,AD | SOMAC,91602,03,RM | 5000036425 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 8 |
659.111 BAR (Browse shelf) | 1 | Available | SOMAC,37001,03,RA | SOMAC,91603,03,RM | SOMAC,37000,03,RA | SOMAC,37001,03,AD | SOMAC,91602,03,RM | 5000033351 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 8 |
659.111 BAR (Browse shelf) | 1 | Available | SOMAC,37000,03,RA | SOMAC,91603,03,RM | SOMAC,37001,03,RA | SOMAC,37001,03,AD | SOMAC,91602,03,RM | 5000033152 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 8 |
659.111 BAR (Browse shelf) | 1 | Available | SOMAC,37000,03,RA | SOMAC,91603,03,RM | SOMAC,37001,03,RA | SOMAC,37001,03,AD | SOMAC,91602,03,RM | 5000037167 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 8 |
659.111 BAR (Browse shelf) | 1 | Available | SOMAC,37000,03,RA | SOMAC,91603,03,RM | SOMAC,37001,03,RA | SOMAC,37001,03,AD | SOMAC,91602,03,RM | 5000033320 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 8 |
659.111 BAR (Browse shelf) | 1 | Available | SOMAC,37000,03,RA|SOMAC,91603,03,RM| SOMAC,37001,03,RA|SOMAC,37001,03,AD|SOMAC,91602,03,RM | 1000031238 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 8 |
659.111 BAR (Browse shelf) | 1 | Available | SOMAC,37000,03,RA | SOMAC,91603,03,RM | SOMAC,37001,03,RA | SOMAC,37001,03,AD | SOMAC,91602,03,RM | 5000044496 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 8 |
659.111 BAR (Browse shelf) | 1 | Available | SOMAC,37000,03,RA | SOMAC,91603,03,RM | SOMAC,37001,03,RA | SOMAC,37001,03,AD | SOMAC,91602,03,RM | 5000033142 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 8 |
659.111 BAR (Browse shelf) | 1 | Available | SOMAC,37000,03,RA | SOMAC,91603,03,RM | SOMAC,37001,03,RA | SOMAC,37001,03,AD | SOMAC,91602,03,RM | 5000033210 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 8 |
659.111 BAR (Browse shelf) | 1 | Available | SOMAC,37000,03,RA | SOMAC,91603,03,RM SOMAC,37001,03,RA | SOMAC,37001,03,AD | SOMAC,91602,03,RM | 5000033132 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 8 |
659.111 BAR (Browse shelf) | 1 | Available | SOMAC,37000,03,RA | SOMAC,91603,03,RM | SOMAC,37001,03,RA | SOMAC,37001,03,AD | SOMAC,91602,03,RM | 5000033278 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 8 |
659.111 BAR (Browse shelf) | 1 | Available | SOMAC,37000,03,RA | SOMAC,91603,03,RM | SOMAC,37001,03,RA | SOMAC,37001,03,AD | SOMAC,91602,03,RM | 5000033279 |
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Foreword. - Preface. Ch. one. A brief introduction to media planning. - Ch. two. How marketing planning affects media planning. - Ch. three. Target market definition and media-market matching. Ch. 4. Media objectives. - Ch. five. The media mix and media weighting decisions. - Ch. six. Summary and conclusions - Appendix. Media plans. - Index.