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Guerrilla advertising : cost-effective tactics for small-business success / Jay Conrad Levinson.

By: Levinson, Jay Conrad.
Publisher: Boston, Mass. : Houghton Mifflin, 1994Description: xi, 283 p. ; 23 cm.ISBN: 0395687187.Subject(s): Advertising -- Cost effectiveness | Small business -- ManagementDDC classification: 659.1
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 5, BayNo 6

659.1 LEV (Browse shelf) 1 Available SOC, 200320 5000032640