Guerrilla advertising : cost-effective tactics for small-business success / Jay Conrad Levinson.
By: Levinson, Jay Conrad.
Publisher: Boston, Mass. : Houghton Mifflin, 1994Description: xi, 283 p. ; 23 cm.ISBN: 0395687187.Subject(s): Advertising -- Cost effectiveness | Small business -- ManagementDDC classification: 659.1Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 5, BayNo 6 |
659.1 LEV (Browse shelf) | 1 | Available | SOC, 200320 | 5000032640 |
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659.1 LAN 2016 Advertising by design : | 659.1 LAN 2016 Advertising by design : | 659.1 LAN 2022 Advertising by design : | 659.1 LEV Guerrilla advertising : | 659.1 MAC Advertising / | 659.1 MAC Creating desire / | 659.1 MAC 2009 Advertising / |