Trade show and event marketing : plan, promote & profit / Ruth P. Stevens.
By: Stevens, Ruth P
.
Publisher: New York : Thomson , c2005Description: xix, 340 p. : ill. ; 24 cm.ISBN: 0324206240 (pbk.).Subject(s): Trade shows | MarketingDDC classification: 658.87 | Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 4, BayNo 3 |
658.87 STE (Browse shelf) | 1 | Available | SLASx,05000,03,CL | SOCxx,91604,03,AD | 5000019627 |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 658.87 SIN 2010 Managing retailing / | 658.87 STE Greentailing and other revolutions in retail: | 658.87 STE Greentailing and other revolutions in retail: | 658.87 STE Trade show and event marketing : | 658.87 STE Trade show and event marketing : | 658.87 STR Strategic issues in international retailing / | 658.87 VAR Retail product management : |
Includes index.
Preface . - Acknowledgments. - 1. Introduction to Trade Shows and Corporate Events. - 2. Trade Shows and Corporate Events as a Business Marketing Tool. - 3. Prior Planning: Do It Right The First Time. - 4. All About the Trade Show Booth. - 5 Trade Show Booth Management. - 6. Event Promotions: Before, During, and After. - 7. Business Event Marketing Beyond the Trade Show Booth. - 8. Lead Generation and Qualification. - 9. Lead management and Nurturing. - 10. Press and Publicity. - 11. Post-Event Results Analysis. - 12. Case Studies. - Appendix. - Index.