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Hospitality sales : a marketing approach / by Margaret Shaw and Susan V. Morris.

By: Shaw, Margaret, 1949-.
Contributor(s): Morris, Susan V.
Publisher: New York : John Wiley, c2000Description: x, 341 p. : ill. ; 25 cm.ISBN: 0471296791.Subject(s): Hospitality industry -- MarketingDDC classification: 647.940688
Contents:
Part 1: Setting the stage.- Part 2 : The players.- Part 3: Personal selling and sales management.- Part 4 : Intermediaries and partnerships.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 2, Shelf 2 , Side 1, TierNo 3, BayNo 1

647.940688 SHA (Browse shelf) 1 Available SHTEx,70002,03,RA 5000028681
Main Collection Taylor's Library-TU

Floor 4, Shelf 21 , Side 2, TierNo 4, BayNo 6

647.940688 SHA (Browse shelf) 1 Available SHTEx,30010,03,RM 5000028728
Main Collection Taylor's Library-TU

Floor 4, Shelf 21 , Side 2, TierNo 4, BayNo 6

647.940688 SHA (Browse shelf) 1 Available SHTEx,30004,03,RM 5000028725
Main Collection Taylor's Library-TU

Floor 4, Shelf 21 , Side 2, TierNo 4, BayNo 6

647.940688 SHA (Browse shelf) 1 Available SHTEx,70004,03,RM 5000028732

Part 1: Setting the stage.- Part 2 : The players.- Part 3: Personal selling and sales management.- Part 4 : Intermediaries and partnerships.