Media management and artificial intelligence : understanding media business models in the digital age / Alex Connock.
By: Connock, Alex [author.].
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2023Copyright date: ©2023Description: 1 online resource.Content type: text Media type: computer Carrier type: online resourceISBN: 9781003213611; 1003213618; 9781000779226; 100077922X; 9781000779233; 1000779238.Subject(s): Mass media -- Management -- Data processing | Artificial intelligence -- Industrial applicationsAdditional physical formats: Print version:: Media management and artificial intelligenceDDC classification: 302.23068 Online resources: An electronic book accessible through the World Wide Web; click to view| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 302.23068 (Browse shelf) | e-book | SOMAC,11723,03,RM,PPT |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 302.2303 INT 2014 The international encyclopedia of media studies : | 302.23068 Strategic management in the media | 302.23068 Media management | 302.23068 Media management and artificial intelligence : | 302.23068 ALB Management of electronic media / | 302.23068 ALB Management of electronic media / | 302.23068 ALB Management of electronic media / |
Includes bibliographical references and index.
Dr Alex Connock is Fellow at the Said Business School, University of Oxford, where he teaches Media and Marketing at BA, MBA and Executive levels, and is co-director of the postgraduate course in Artificial Intelligence for Business. He is also a Lecturer at St Hugh's College, Oxford, teaching General Management. Meanwhile at the UK's National Film & Television School he is Head of Department in Creative Business. At Exeter University, he is Professor in Practice, teaching courses including Digital Marketing and Media and the Metaverse. He has degrees from Oxford University, Columbia University, Salford University and INSEAD. Prior to returning to academia, Alex worked in the media for 25 years in the UK, US and Europe, starting or running multiple businesses in TV production, digital/social content marketing, magazine and advertising. He is Vice Chair of UNICEF UK and a board director of the Halle Orchestra. He has six times been shortlisted in Entrepreneur of the Year awards in the UK.
Description based on online resource; title from digital title page (viewed on November 17, 2022).