Integrated advertising, promotion, and marketing communications / Kenneth E. Clow and Donald Baack.
By: Clow, Kenneth E [author.].
Contributor(s): Baack, Donald [author.].
Publisher: Harlow, England : Pearson Educatiomn Limited, [2022]Copyright date: ©2022Edition: Ninth edition; Global edition.Description: 469 pages : color illustrations ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781292411217; 129241121X; 9781292411200; 1292411201.Subject(s): Advertising | Communication in marketingDDC classification: 659.1Item type | Current location | Call number | Status | Notes | Date due | Barcode |
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Teaching Resource | Taylor's Library-TU | 659.1 CLO 2022 (Browse shelf) | Available | SOMMx,13607,03,AD | SOMMx,93601,03,AD | 5000172479 |
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659.1 CLO 2016 Integrated advertising, promotion, and marketing communications / | 659.1 CLO 2018 Integrated advertising, promotion, and marketing communications / | 659.1 CLO 2018 Integrated advertising, promotion, and marketing communications / | 659.1 CLO 2022 Integrated advertising, promotion, and marketing communications / | 659.1 COL 2014 100 ways to create a great ad / | 659.1 COM Communication arts magazine advertising. | 659.1 COM 1975 Advertising and market power / |
Includes bibliographical references and index.