Advertising & IMC : principles & practice / Sandra Moriarty, University of Colorado Boulder, Nancy Mitchell, University of Nebraska-Lincoln, Charles Wood, University of Tulsa, William Wells, University of Minnesota.
Publisher: Harlow, England : Pearson, [2019]Edition: Global edition; Eleventh editionDescription: 1 online resource : illustrationsContent type:- text
- computer
- online resource
- 9781292262147
- 1292262141
- Advertising and IMC
- 659.1 23
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Shelf location | Call number | Materials specified | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-Perpetual(TC) | 659.1 (Browse shelf(Opens below)) | e-book | SDPSx,83003,03,RM,PPT |
Browsing Taylor's Library-TC shelves Close shelf browser (Hides shelf browser)
| 659 RIE The fall of advertising and the rise of PR / | 659.023 HOL Advertising, marketing and PR / | 659.1 Shareworthy : | 659.1 Advertising & IMC : | 659.1 Creative advertising concept and copy : | 659.1 ADV Advertising excellence / | 659.1 ALT 2020 Advertising creative : |
Includes bibliographical references and index.
Online resource; title from PDF title page (EBSCO, viewed September 25, 2024).