Marketing metrics : the manager's guide to measuring marketing performance / Paul Farris, Neil Bendle, Phillip E. Pfeifer, David Reibstein.
Publication details: Pearson FT Press 2020.Description: 1 online resourceContent type:- text
- computer
- online resource
- 9780136755241
- 9780136755319
- 658.8/3 22
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Shelf location | Call number | Materials specified | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 658.8/3 (Browse shelf(Opens below)) | e-book | SOMMx,13607,03,RA,PPT |
Browsing Taylor's Library-TU shelves Close shelf browser (Hides shelf browser)
| No cover image available | No cover image available | No cover image available | ||||||
| 658.8/3 Marketing analytics : | 658.8/3 Marketing research : | 658.8/3 Marketing analytics : | 658.8/3 Marketing metrics : | 658.8/3/015118 Quantitative models in marketing research | 658.8/3/0852 Trillion-dollar moms | 658.8/34 Niche envy |
Includes bibliographical references and index.