Cases in public relations management / Raymond Simon, Frank Winston Wylie
By: Simon, Raymond.
Contributor(s): Wylie, Frank Winston.
Publisher: Lincolnwood, Ill., USA : NTC Business Books, c1994Description: xvi, 420 p. ; 23 cm.ISBN: 0844233749.Subject(s): Public relations -- Management -- Case studiesDDC classification: 659.2Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 28 , Side 1, TierNo 4, BayNo 3 |
659.2 SIM (Browse shelf) | 1 | Available | SOMAC,37001,03,CL | 5000037405 |
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659.2 SHA Can we do that?! : | 659.2 SHA Can we do that?! : | 659.2 SIM Cases in public relations management / | 659.2 SIM Cases in public relations management / | 659.2 SMI Becoming a public relations writer : | 659.2 SMI Becoming a public relations writer : | 659.2 SMI Strategic planning for public relations / |
Includes bibliographical references.
- Unit 2. Non-Profit Organizations. Case 17. Handling a Town/Gown Dispute (A). Case 18. Handling a Town/Gown Dispute (B). Case 19. A Tale of Two Eye Banks (A). Case 20. A Tale of Two Eye Banks (B). Case 21. A Tale of Two Eye Banks (C). Case 22. Rape at Brooke College (A). Case 23. Rape at Brooke College (B). Case 24. Metro Transit Review Commission (A). Case 25. Metro Transit Review Commission (B). Case 26. PR
Prefaces. - Overview : Four Main Roles of Public Relations. - Unit 1. Business Organizations. Case 1. Embargo Confrontation at Jonus Corporation. Case 2. P&G, News Leaks, and The Wall Street Journal (A). Case. 3. P&G, News Leaks, and The Wall Street Journal (B). Case 4. New Product