BUYographics : how demographic and economic changes will reinvent the way marketers reach consumers / Matt Carmichael.
By: Carmichael, Matt.
Publisher: New York : Palgrave Macmillan, [2013]Copyright date: ©2013Description: xiii, 217 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781137278630 (hardback).Subject(s): Consumer behavior -- Social aspects | Age | Consumption (Economics) | MarketingDDC classification: 658.834Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 6 |
658.834 CAR 2013 (Browse shelf) | 1 | Available | TBSxx,34003,03,CL | 5000160012 |
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658.830285554 BUR 2012 Basic marketing research : | 658.832082 KAN Pocketbook power : | 658.834 Hands-on data science for marketing : | 658.834 CAR 2013 BUYographics : | 658.834 CIM CIM study text : professional diploma in marketing. | 658.834 COO 2006 Coolhunters | 658.834 COO 2006 Coolhunters |
Includes bibliographical references and index.