Developing business strategies / David A. Aaker
By: Aaker, David A. (David Allen)
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Publisher: New York : John Wiley, c2001Edition: 6th ed.Description: xiv, 338 p. : ill. ; 24 cm.ISBN: 0471064114.Subject(s): Marketing -- Management![](/opac-tmpl/bootstrap/images/filefind.png)
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Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 25 , Side 1, TierNo 3, BayNo 6 |
658.4012 AAK (Browse shelf) | 1 | Available | SLASx,05000,03,GR | 5000012984 |
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658.4012 Case studies in strategic management : | 658.4012 Writing winning business plans : | 658.4012 Cases on strategic management issues in contemporary organizations / | 658.4012 AAK Developing business strategies / | 658.4012 ABR Strategic planning : | 658.4012 ABR Strategic planning : | 658.4012 ABR 2012 Strategic planning : |
Includes bibliographical references and index.