Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
By: O'Guinn, Thomas C
.
Contributor(s): Allen, Chris T | Semenik, Richard J.
Publisher: Mason, Ohio : Thomson/South-Western, c2003Edition: 3rd ed.Description: xxxix, 773 p. : col. ill. ; 29 cm.ISBN: 0324113803 (hbk.).Subject(s): Advertising media planning | AdvertisingDDC classification: 659.1
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 7 |
659.1 OGU (Browse shelf) | 1 | Available | SOMAC,37000,03,AD | 5000042171 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 7 |
659.1 OGU (Browse shelf) | 1 | Available | SOMAC,37000,03,AD | 5000032619 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 7 |
659.1 OGU (Browse shelf) | 1 | Available | SOMAC,37000,03,AD | 5000032598 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 7 |
659.1 OGU (Browse shelf) | 1 | Available | SABDx,23003,03,CL | 5000032599 |
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Includes index