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Media economics : theory and practice / edited by Alison Alexander, James Owers, Rod Carveth, C. Ann Hollifield, Albert N. Greco.

Contributor(s): Alexander, Alison, 1949 October 21- [author.] | Owers, James [author.] | Carveth, Rod [author.] | Hollifield, C. Ann [author.] | Greco, Albert N, 1945- [author.].
Series: LEA's communication series: Publisher: Mahwah, N.J. : Lawrence Erlbaum, 2004Edition: Third edition.Description: 1 online resource (ix, 301 pages) : illustrations.Content type: text Media type: computer Carrier type: online resourceISBN: 1410609685 (electronic bk.); 9781410609687 (electronic bk.).Subject(s): Mass media -- Economic aspectsGenre/Form: Electronic books. Additional physical formats: Print version:: Media economics.DDC classification: 338.4/730223 Online resources: An electronic book accessible through the World Wide Web; click to view
Item type Current location Call number Status Notes Date due Barcode
Main Collection Taylor's Library - Perpetual(TU)
338.4/730223 (Browse shelf) e-book SOMAC,41001,03,RA,PPT

Includes bibliographical references and indexes.

Description based on print version record.