The new strategic brand management : creating and sustaining brand equity long term / Jean Noel Kapferer.
By: Kapferer, Jean-Noël
.
Contributor(s): Kapferer, Jean-Noël. Strategic brand management.
Publisher: London : Kogan Page, c2004Edition: 3rd ed.Description: xiv, 497 p. : ill. ; 25 cm.ISBN: 0749442832.Subject(s): Brand name products -- ManagementDDC classification: 658.8343
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.8343 KAP (Browse shelf) | 1 | Available | SOMAC,37000,03,CL | 5000036456 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 8 |
658.8343 KAP (Browse shelf) | 1 | Available | SOMAC,37000,03,CL | 5000038727 |
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| 658.8343 HAR 2011 Harvard business review on increasing customer loyalty. | 658.8343 HUB 2013 Monster loyalty : | 658.8343 KAP The new strategic brand management : | 658.8343 KAP The new strategic brand management : | 658.8343 KAP 2012 The new strategic brand management : | 658.8343 LIN Brand child: | 658.8343 LOY Loyalty myths : |
Includes bibliographical references (p. [471]-483) and index.