Customer relationship management : creating competitive advantage through win-win relationship strategies / Kaj Storbacka, Jarmo R. Lehtinen.
By: Storbacka, Kaj
.
Contributor(s): Lehtinen, Jarmo.
Publisher: Singapore : McGraw-Hill, c2001Description: x, 160 p. ; 24 cm.ISBN: 0071206787 (pbk).Subject(s): Customer relations -- Management | Customer services | Relationship marketingDDC classification: 658.812
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.812 STO (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000019512 | |
| Main Collection | Taylor's Library-TU | 658.812 STO (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000014974 |