Management Science Applications in Tourism and Hospitality / Zheng Gu, editor.
Contributor(s): Gu, Zheng.
Publisher: Binghamton, NY: Haworth Hospitality Press, c2004Description: xi, 116 p. : ill. (some col.) ; 28 cm.ISBN: 0789025183.Uniform titles: Journal of travel & tourism marketing. Subject(s): Tourism -- Management | Hospitality industry -- ManagementDDC classification: 338.4791Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode | Remark |
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Main Collection | TU External Storage-LCS | 338.4791 MAN (Browse shelf) | 1 | Available | SHTEx,70005,03,GR | 1000805484 | Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1 |
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338.4791 MAC 2011 The ethics of sightseeing / | 338.4791 MAC 2013 Introduction to tourism management : | 338.4791 MAL Directory of tourism training institutions in Malaysia year 2001-2002 / | 338.4791 MAN Management Science Applications in Tourism and Hospitality / | 338.4791 MAN Access : | 338.4791 MAN Access : | 338.4791 MAN Access : |
"Management science applications in tourism and hospitality has been co-published simultaneously as Journal of travel & tourism marketing, volume 16, numbers 2/3 2004." -- T.p. verso
Includes bibliographical references and index.
Preface.- A Multi-Criteria Approach to destination benchmarking: A case study of state tourism advertising programs in the United State.- An exploratory investigation of multiunit restaurant productivity assessment.- Hotel Labor productivity assessment: A data envelopment analysis.- Using data envelopment analysis for measuring and benchmarking productivity in the Hotel Sector.- Modeling Tourism demand: A decision rules based approach.- Initially Testing an improed extrapolative hotel room occupancy rate.- Forecasting in short-term planning and management for a casino buffet restaurant.- applying city perception analysis (CPA) for destination positioning decisions.- Index.