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Marketing management / Russell S. Winer.

By: Winer, Russell S.
Publisher: Upper Saddle River, NJ : Pearson / Prentice Hall, c2007Edition: 3rd ed.Description: xxix, 500 p. : ill. ; 28 cm.ISBN: 0131963341 (hbk.).Subject(s): Marketing -- ManagementDDC classification: 658.8
Contents:
Part one: Marketing philosophy and strategy - 1. Marketing and the job of the marketing manager - 2. A strategic marketing framework -- Part two: Analysis for marketing decisions - 3. Marketing research - 4. Analyzing consumer behavior - 5. Organizational buying behavior - 6. Market structure and competitor analysis -- Part three: Marketing decision making: 7. Product decisions - 8. New product development - 9. Pricing - 10. Communications and advertising strategy - 11. Sales promotion - 12. Channels of distribution - 13. Direct channels of distribution: personal selling and direct marketing - 14. Customer relationship management - 15. Special topic: Strategies for service markets.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 5, BayNo 7

 658.8 WIN (Browse shelf) 1 Available SOMAC,37003,03,AD 5000037701

Includes bibliographical references and index.

Part one: Marketing philosophy and strategy - 1. Marketing and the job of the marketing manager - 2. A strategic marketing framework -- Part two: Analysis for marketing decisions - 3. Marketing research - 4. Analyzing consumer behavior - 5. Organizational buying behavior - 6. Market structure and competitor analysis -- Part three: Marketing decision making: 7. Product decisions - 8. New product development - 9. Pricing - 10. Communications and advertising strategy - 11. Sales promotion - 12. Channels of distribution - 13. Direct channels of distribution: personal selling and direct marketing - 14. Customer relationship management - 15. Special topic: Strategies for service markets.