How to develop a strategic marketing plan : a step by step guide / Norton Paley.
Publication details: Boca Raton, Fla : St. Lucie Press, 2000.Description: xxx, 372 p. : ill. ; 24 cm. + 1 computer disk (3 1/2 in.)ISBN:- 1574442694 (alk. paper)
- 658.802 PAL
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Shelf location | Call number | Materials specified | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.802 PAL (Browse shelf(Opens below)) | 1 | Available | SOCIT,15010,03,GR | 1001001934 |
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| 658.802 MYE Segmentation and positioning for strategic marketing decisions / | 658.802 OTT 2011 The new rules of green marketing : | 658.802 OTT 2011 The new rules of green marketing : | 658.802 PAL How to develop a strategic marketing plan : | 658.802 PAL How to develop a strategic marketing plan : | 658.802 PAL 2011 Principles of services marketing / | 658.802 PAL 2011 Principles of services marketing / |
Includes index.
System requirements for accompanying computer disk: Microsoft word 95 or higher.