A framework for marketing management / Philip Kotler & Kevin Lane Keller.
By: Kotler, Philip.
Contributor(s): Keller, Kevin Lane.
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009Edition: 4th ed.Description: xvi, 362 p. ; 24 cm.ISBN: 9780136026600 (pbk.); 0136026605 (pbk.).Subject(s): Marketing -- ManagementDDC classification: 658.8Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 5, BayNo 4 |
658.8 KOT (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000014582 | |
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 4 |
658.8 KOT (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000014199 |
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658.8 KOT Marketing management : | 658.8 KOT Lateral marketing : | 658.8 KOT Lateral marketing : | 658.8 KOT A framework for marketing management / | 658.8 KOT A framework for marketing management / | 658.8 KOT Principles of marketing / | 658.8 KOT Principles of marketing / |
Includes bibliographical references and index.