Marketing research : online research applications / Alvin C. Burns, Ronald F. Bush.
By: Burns, Alvin C.
Contributor(s): Bush, Ronald F.
Publisher: Upper Saddle River, NJ : Pearson Education/Prentice Hall, c2005Edition: 4th ed. update with SPSS 12.0.Description: xxxi, 642 p. : ill. ; 27 cm. + 1 electronic optical disc (CD-ROM) (4 3/4in.).ISBN: 0131494163 (hbk.).Subject(s): Marketing researchDDC classification: 658.83Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Accompanying Material (Media Resource) | Taylor's Library-TU | 658.83 BUR (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 1000509793 | ||
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 5 |
658.83 BUR (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000019074 |
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658.83 BUR Basic marketing research : | 658.83 BUR Basic marketing research : | 658.83 BUR Basic marketing research : | 658.83 BUR Marketing research : | 658.83 BUR Marketing research : | 658.83 BUR Marketing research / | 658.83 BUR Marketing research / |
Includes bibliographical references and index.
Accompanied by 1 electronic optical disc (CD-ROM) : SPSS Student version 12.0
Australian Degree Programme : 24309T