Strategic copywriting : how to create effective advertising / Edd Applegate.
By: Applegate, Edd
.
Publisher: Lanham, Md. : Rowman & Littlefield Publishers, c2005Description: xx, 253 p. : ill. ; 24 cm.ISBN: 074253068X (pbk.); 9780742530683 (pbk.).Subject(s): Advertising copy | Copy writers -- Vocational guidance -- United StatesDDC classification: 659.1
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 4, BayNo 4 |
659.1 APP 2005 (Browse shelf) | 1 | Available | SOMAC,09030,03,RM | 5000153815 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 4, BayNo 5 |
659.1 APP 2005 (Browse shelf) | 1 | Available | SOMAC,09030,03,RM | 5000153877 | |
| Main Collection | Taylor's Library-TU | 659.1 APP (Browse shelf) | 1 | Available | SOMAC,09030,03,RM | 5000037777 |
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| 659.1 ALT 2013 Advertising creative : | 659.1 ALT 2017 Advertising creative : | 659.1 ALT 2020 Advertising creative : | 659.1 APP Strategic copywriting : | 659.1 APP 2005 Strategic copywriting : | 659.1 APP 2005 Strategic copywriting : | 659.1 APP 2016 Strategic copywriting : |
Includes bibliographical references (p. [237]-242) and index.