Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.
By: Lovelock, Christopher H
.
Contributor(s): Wirtz, Jochen.
Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004Edition: 5th ed.Description: xviii, 652 p. : ill., map ; 26 cm.ISBN: 0131138650 (hbk).Subject(s): Professions -- Marketing | Service industries -- MarketingDDC classification: 658.8
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Includes bibliographical references and indexes.