Advertising, promotion and other aspects of integrated marketing communications / Terence A. Shimp.
By: Shimp, Terence A
.
Publisher: Mason, Ohio : Thomson/South-Western, c2007Edition: 7th ed.Description: xxi, 629 p. : ill. (some col.) ; 29 cm.ISBN: 0324321430 (hbk.); 9780324321432 (hbk.).Subject(s): Communication in marketing | Sales promotion | Advertising | Direct marketingDDC classification: 658.82
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 4 |
658.82 SHI (Browse shelf) | 1 | Available | TBSxx,34007,03,GR | 5000097472 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 4 |
658.82 SHI (Browse shelf) | 1 | Available | SLASx,05000,03,GR | 5000014163 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 4 |
658.82 SHI (Browse shelf) | 1 | Available | SLASx,05000,03,GR | 5000006268 |
Browsing Taylor's Library-TU Shelves Close shelf browser
Includes bibliographical references and indexes.