Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty
By: Wells, William
.
Contributor(s): Burnett, John | Moriarty, Sandra E. (Sandra Ernst).
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2003Edition: 6th ed.Description: xxxi, 599 p. : col. ill. ; 28 cm. + 1 instructor's resource manual + 1 test item file + 1 overhead transparencies.ISBN: 0130477222 (hbk.); 0131202065 (pbk., lntl. ed.); 0131008838 (instructor's resource manual); 0131004182 (overhead transparencies); 0131004255 (test item file).Other title: Advertising : principles and practice.Subject(s): AdvertisingDDC classification: 659.1
| Item type | Current location | Shelf location | Call number | Vol info | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 4, BayNo 7 |
659.1 WEL (Browse shelf) | 1 | Available | SHTEx,70005,03,GR | TDSxx,29006,03,RM | SOCxx,91602,03,RM | 5000033493 | ||
| Main Collection | Taylor's Library-TU | 659.1 WEL (Browse shelf) | 1 | Available | SHTEx,70005,03,GR | TDSxx,29006,03,RM | SOCxx,91602,03,RM | 5000038313 | |||
| Teaching Resource | Taylor's Library-TU | 659.1 WEL (Browse shelf) | 1 | Available | SLASx,05000,03,AD | TDSxx,29006,03,RM | SOCxx,91602,03,RM | 5000146087 | |||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 4, BayNo 7 |
659.1 WEL (Browse shelf) | 1 | Available | SOMAC,09030,03,RM | TDSxx,29006,03,RM | SOMAC,91602,03,RM | 5000043975 | ||
| Main Collection | Taylor's Library-TU | 659.1 WEL (Browse shelf) | 1 | Available | SOMAC,09030,03,RM | TDSxx,29006,03,RM | SOMAC,91602,03,RM | 5000033007 | |||
| Main Collection | Taylor's Library-TU | 659.1 WEL (Browse shelf) | 1 | Available | SOMAC,09030,03,RM|TDSxx,29006,03,RM|SOMAC,91602,03,RM | 1000117405 | |||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 4, BayNo 7 |
659.1 WEL (Browse shelf) | 1 | Available | SOMAC,09030,03,RM | TDSxx,29006,03,RM | SOMAC,91602,03,RM | 5000036045 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 4, BayNo 7 |
659.1 WEL (Browse shelf) | 1 | Available | SOMAC,09030,03,RM | TDSxx,29006,03,RM | SOMAC,91602,03,RM | 5000036086 | ||
| Teaching Resource | Taylor's Library-TU | 659.1 WEL (Browse shelf) | Inst. resource manual | 1 | Available | SLASx,05000,03,AD | TDSxx,29006,03,RM | SOCxx,91602,03,RM | 5000165738 | ||
| Teaching Resource | Taylor's Library-TU | 659.1 WEL (Browse shelf) | Overhead transparencies | 1 | Available | SLASx,05000,03,RM | TDSxx,29006,03,RM | SOCxx,91602,03,RM | 5000187558 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 4, BayNo 7 |
659.1 WEL (Browse shelf) | Test item file | 1 | Available | SLASx,05000,03,RM | TDSxx,29006,03,RM | SOCxx,91602,03,RM | 5000146034 |
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Instructor's resource manual : advertising: principles & practice, 6th ed. / William Wells, John Burnett and Sandra Moriarty.
Overhead transparencies : advertising : principles and practice, 6th ed. / William Wells, John Burnett and Sandra Moriarty.
Test item file: advertising : principles & practice, 6th ed. / William Wells, John Burnett and Sandra Moriarty.