Principles of electronic media / William R. Davie, James R. Upshaw.
By: Davie, William R.
Contributor(s): Upshaw, Jim.
Publisher: Boston, MA : Pearson / Allyn and Bacon, c2006Edition: 2nd ed.Description: xix, 409 p. : ill. ; 24 cm.ISBN: 0205449751 (pbk).Subject(s): Broadcasting | Artificial satellites in telecommunication | InternetDDC classification: 384Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU |
Floor 2, Shelf 1 , Side 2, TierNo 6, BayNo 1 |
384 DAV (Browse shelf) | 1 | Available | SOMAC,37002,02,GR | SOMAC,91603,03,RM | SOMAC,37001,03,AD | SOMAC,91602,03,RM | 5000031389 |
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384/.84 The insider's guide to independent film distribution | 384 COM Communication 2000, 2E : | 384 CUL Cultural expression in the global village / | 384 DAV Principles of electronic media / | 384 DOD The essential guide to telecommunications / | 384 DOD 2005 The essential guide to telecommunications / | 384 GRO 2010 Electronic media : |
Part 1: Introduction to electronic media - 1. Overview - 2. History of radio and television - 3. Cable and satellite - 4. Radio and television technology - 5. Digital domains -- Part 2: The business of electronic media - 6. The industry - 7. Programming and distribution - 8. Broadcast news - 9. The audience - 10. Advertising and promotions -- Part 3: Electronic media: a broader view - 11. Law - 12. Professional ethics - 13. Theory and research - 14. Public broadcasting - 15. The world.