Brand sense : how to build powerful brands through touch, taste, smell, sight & sound / Martin Lindstrom ; foreword by Philip Kotler.
By: Lindström, Martin
.
Publisher: London : Kogan Page, 2005Description: xii, 237 p. : ill. ; 24 cm.ISBN: 0749443715.Other title: Brand sense : how to build powerful brands through touch, taste, smell, sight and sound.Subject(s): Brand name products | Business names | Advertising -- Brand name products | Advertising -- Psychological aspects | Senses and sensationDDC classification: 658.827
Contents:
Foreword by Philip Kotler - 1. A cottage industry turns professional - 2. Some companies are doing it right - 3. Smash your brand - 4. From 2-D to 5-D branding - 5. Stimulate, enhance, and bond: crafting a sensory brand - 6. Measuring senses - 7. Brand religion: lessons learned - 8. Branding: a holistic view - Notes - The branmd sense research - A few words from the researcher - Acknowledgments - Always updated at Dualbook.com - Index.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 5 |
658.827 LIN (Browse shelf) | 1 | Available | SOMAC,37000,03,GR | 5000036044 |
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| 658.827 LIG 2009 Six rules for brand revitalization : | 658.827 LIG 2016 Six rules of brand revitalization : | 658.827 LIG 2016 Six rules of brand revitalization : | 658.827 LIN Brand sense : | 658.827 LIN 2005 Brand sense : | 658.827 LIN 2005 Brand sense : | 658.827 LUR Brands : |
Foreword by Philip Kotler - 1. A cottage industry turns professional - 2. Some companies are doing it right - 3. Smash your brand - 4. From 2-D to 5-D branding - 5. Stimulate, enhance, and bond: crafting a sensory brand - 6. Measuring senses - 7. Brand religion: lessons learned - 8. Branding: a holistic view - Notes - The branmd sense research - A few words from the researcher - Acknowledgments - Always updated at Dualbook.com - Index.