Marketing research : methodological foundations / Gilbert A. Churchill, Dawn Iacobucci.
By: Churchill, Gilbert A
.
Contributor(s): Iacobucci, Dawn.
Publisher: Mason, Ohio : Thomson/South-Western, c2005Edition: 9th ed.Description: xxii, 697 p. : ill. ; 26 cm.ISBN: 0324201605 (hbk.); 0324225091 (pbk. : ISE); 9780324225099 (pbk. : ISE).Subject(s): Marketing researchDDC classification: 658.83 | Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 5 |
658.83 CHU (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000019649 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 5 |
658.83 CHU (Browse shelf) | 1 | Available | SABDx,23003,04,GR | 5000034893 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 5 |
658.83 CHU (Browse shelf) | 1 | Available | SABDx,23002,04,GR | 5000034827 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 5 |
658.83 CHU (Browse shelf) | 1 | Available | SOMAC,37003,04,GR | 5000159131 |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 658.83 CHU Marketing research : | 658.83 CHU Marketing research : | 658.83 CHU Marketing research : | 658.83 CHU Marketing research : | 658.83 CHU Basic marketing research / | 658.83 CHU Basic marketing research / | 658.83 CHU 2010 Basic marketing research / |
Includes bibliographical references and indexes.
1. Marketing research, the research process, and problem definition -- 2. Determine research design -- 3. Design data-collection methods and forms -- 4. Sample design for data collection and sample size -- 5. Data analysis and interpretation -- 6. The research report.