Advertising research : the Internet, consumer behavior, and strategy / George Zinkhan, editor.
Contributor(s): Zinkhan, George M. (George Martin)
| American Marketing Association.
Publisher: Chicago, Ill. : American Marketing Association, c2000Description: vii, 281 p. : ill. ; 28 cm.ISBN: 0877572887 (pbk.).Other title: Internet, consumer behavior, and strategy.Subject(s): Advertising -- Research | Marketing research | Internet marketing | Consumer behavior -- Research | InternetDDC classification: 659.1072
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 8 |
659.1072 ADV (Browse shelf) | 1 | Available | SLASx,05000,03,GR | 5000019633 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 8 |
659.1072 ADV (Browse shelf) | 1 | Available | SOMAC,37000,04,GR | 5000037302 |
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| 659.105 JOU Journal of advertising. | 659.1072 Handbook of International Advertising Research | 659.1072 ADV Advertising research : | 659.1072 ADV Advertising research : | 659.1072 DAV Advertising research : | 659.1072 DAV Advertising research : | 659.1072 DAV 2012 Advertising research : |
Includes bibliographical references.