Brands: meaning and value in media culture / Adam Arvidsson.
By: Arvidsson, Adam
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Publisher: London : Routledge, c2006Description: 168 p. ; 25 cm.ISBN: 0415347165.Subject(s): Brand name products![](/opac-tmpl/bootstrap/images/filefind.png)
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Contents:
Introduction - Consumption - Marketing - Brand management - Online branding - The brand as informational capital.
Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 8 |
658.8343 ARV (Browse shelf) | 1 | Available | SOMAC,09030,03,CL | 5000036457 |
Browsing Taylor's Library-TU Shelves Close shelf browser
658.83420994 NEA Consumer behaviour : | 658.83420994 QUE 2011 Consumer behaviour : | 658.83420994 QUE 2011 Consumer behaviour : | 658.8343 ARV Brands: | 658.8343 ATK The culting of brands : | 658.8343 BAR 2008 A complaint is a gift : | 658.8343 BER 2014 Retail branding and store loyalty : |
Includes bibliographical references and index.
Introduction - Consumption - Marketing - Brand management - Online branding - The brand as informational capital.