Strategic sports events management : an international approach / Guy Masterman.
By: Masterman, Guy
.
Publisher: Oxford : Elsevier/Butterworth-Heinemann, 2004Description: xix, 250 p. : ill. ; 25 cm.ISBN: 0750659831 (pbk.); 9780750659833 (pbk.).Subject(s): Sports administration -- Cross-cultural studies![](/opac-tmpl/bootstrap/images/filefind.png)
Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU |
Floor 4, Shelf 33 , Side 1, TierNo 2, BayNo 8 |
796.069 MAS (Browse shelf) | 1 | Available | SHTEx,70005,03,AD | 5000038043 |
Browsing Taylor's Library-TU Shelves Close shelf browser
796.069 M496 Mega events and globalization | 796.069 MAN Managing sport facilities and major events / | 796.069 MAN 2008 Management of sports development / | 796.069 MAS Strategic sports events management : | 796.069 MAS 2014 Strategic sports event management / | 796.069 MAS 2014 Strategic sports event management / | 796.069 MAS 2014 Strategic sports event management / |
Includes bibliographical references and index.
1. The sports events industry - 2. Event organizations - 3. The sports event planning process - 4. Impacts and legacies - 5. Financial planning and control - 6. Event revenue maximization - 7. The bidding process - 8. Event implementation - 9. Marketing planning and implementation - 10. Innovative communication - 11. Sports event sponsorship - 12. Research and evaluation - Index.