Juicing the orange : how to turn creativity into a powerful business advantage / Pat Fallon and Fred Senn.
By: Fallon, Pat
.
Contributor(s): Senn, Fred
.
Publisher: Boston, Mass. : Harvard Business School Press, c2006Description: ix, 228 p. : ill. (some col.) ; 25 cm.ISBN: 1591399270.Subject(s): Marketing![](/opac-tmpl/bootstrap/images/filefind.png)
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Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|
Main Collection | Taylor's Library-TU | 658.802 FAL (Browse shelf) | 1 | Available | SOMAC,37004,03,GR | 5000034226 |
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658.802 EGA Marketing communications / | 658.802 EVE Events management / | 658.802 EVO 2011 The evolution of integrated marketing communications : | 658.802 FAL Juicing the orange : | 658.802 FER Marketing strategy / | 658.802 FER 2011 Marketing strategy / | 658.802 FIF Marketing strategy : |