Consumer tribes / edited by Bernard Cova, Robert Kozinets, Avi Shankar.
Contributor(s): Cova, Bernard
| Kozinets, Robert V | Shankar, Avi.
Publisher: London : Butterworth-Heinemann, c2007Description: xvii, 339 p. : ill. ; 24 cm.ISBN: 9780750680240 (pbk.).Subject(s): Market segmentation | Consumer behaviorDDC classification: 658.8342
Partial contents:
Pt I: Conceptual foundations - Pt II: Tribes as activators - Pt III: Tribes as double agents - Pt IV: Tribes as plunderers - Pt V: Tribes as entrepreneurs - Index.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 7 |
658.8342 CON 2007 (Browse shelf) | 1 | Available | SHTEx,70005,03,GR | 5000103836 |
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| 658.8342 CON Consumer behaviour / | 658.8342 CON Consumer behaviour / | 658.8342 CON Consumer behaviour / | 658.8342 CON Consumer tribes / | 658.8342 CON Consumer behaviour : | 658.8342 CON Consumer behaviour : | 658.8342 CON Consumer behaviour : |
Includes bibliographical references and index.
Pt I: Conceptual foundations - Pt II: Tribes as activators - Pt III: Tribes as double agents - Pt IV: Tribes as plunderers - Pt V: Tribes as entrepreneurs - Index.