Marketing strategy : the difference between marketing and markets / Paul Fifield.
By: Fifield, Paul
.
Publisher: Oxford : Butterworth-Heinemann, 2007Edition: 3rd ed.Description: x, 316 p. : ill. ; 24 cm.ISBN: 9780750656757 (pbk.).Subject(s): MarketingDDC classification: 658.802
Partial contents:
Pt 1: Preparing for the market(ing) strategy - Pt 2: Developing the market(ing) strategy - Pt 3: From market(ing) stratey to tactics - Index.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 1 |
658.802 FIF (Browse shelf) | 1 | Available | SHTEx,35050,03,GR | 5000042953 |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 658.802 FAL Juicing the orange : | 658.802 FER Marketing strategy / | 658.802 FER 2011 Marketing strategy / | 658.802 FIF Marketing strategy : | 658.802 FIL Marketing communications : | 658.802 FIL Marketing communications : | 658.802 FIL Marketing communications : |
Includes bibliographical references and index.
Pt 1: Preparing for the market(ing) strategy - Pt 2: Developing the market(ing) strategy - Pt 3: From market(ing) stratey to tactics - Index.