Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne.
By: Kim, W. Chan
.
Contributor(s): Mauborgne, Renée
.
Publisher: Boston, Mass. : Harvard Business Review Press, 2015Description: xxviii, 287 pages : illustrations ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781625274496 (hardback).Other title: How to create uncontested market space and make the competition irrelevant.Subject(s): New products![](/opac-tmpl/bootstrap/images/filefind.png)
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Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode | Course reserves |
---|---|---|---|---|---|---|---|---|---|
Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 1 |
658.802 KIM 2015 (Browse shelf) | 1 | Available | SOMAC,41001,03,RM | 5000163577 | ||
Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 1 |
658.802 KIM 2015 (Browse shelf) | 1 | Available | SOMAC,41001,03,RM | 5000163576 | ||
Reserve Collection | Taylor's Library-TU |
Floor 2, Shelf 2 , Side 1, TierNo 3, BayNo 1 |
658.802 KIM 2015 (Browse shelf) | 1 | Available | SOMAC,41001,03,RM | 5000163578 |
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658.802 KIM 2005 Blue ocean strategy : | 658.802 KIM 2005 Blue ocean strategy : | 658.802 KIM 2015 Blue ocean strategy : | 658.802 KIM 2015 Blue ocean strategy : | 658.802 KIM 2015 Blue ocean strategy : | 658.802 KNI The highly effective marketing plan / | 658.802 KNI The highly effective marketing plan / |
Includes bibliographical references (pages 263-270) and index.