Marketing communications : engagement, strategies, and practice / Chris Fill.
By: Fill, Chris
.
Publisher: Harlow : FT Prentice Hall, 2005Edition: 4th ed.Description: xxxvii, 911 p. : col. ill. ; 27 cm.ISBN: 0273687727 (pbk.).Subject(s): Communication in marketing | Marketing channels | Sales promotionDDC classification: 658.802
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 1 |
658.802 FIL (Browse shelf) | 1 | Available | SOMAC,37003,03,AD | 5000034239 |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 658.802 FER 2011 Marketing strategy / | 658.802 FIF Marketing strategy : | 658.802 FIL Marketing communications : | 658.802 FIL Marketing communications : | 658.802 FIL Marketing communications : | 658.802 FIL Marketing communications : | 658.802 FIL Simply marketing communications / |
Includes bibliographical references and index.
British Degree Progamme : UMKC7Q-2